Privacy Policy

RaceShare website - privacy policy

This privacy policy applies to the RaceShare website,
If you do not wish to be bound by this privacy policy, please leave the site.

The Site is owned and operated by DLF Holdings Limited trading as RaceShare ("us", "our", "we"). We are committed to protecting the privacy of users of the Site. This Privacy Policy explains what information we may collect about you, how we will use it and the steps that we will take to ensure that such information is kept secure.

We may change or update this Privacy Policy for any reason (for example in order to comply with new legal requirements) so please do check here from time to time to note such changes.

The Site may have links to other websites. Third party websites should have their own privacy policies and we recommend that you read such policies to find out how your personal details are protected. We are not responsible for the content or the privacy policies of these third party websites.

Fair Processing Notice
RaceShare collects and processes data as part of our activities. Some of this data is collected and processed based on your consent. Some of it is required in order to meet legal and contractual obligations. Some of it will be processed on the basis of Legitimate Interest.

We are committed to ensuring that the information we collect and use is appropriate for this purpose, and does not constitute an invasion of your privacy. We may pass your personal data on to our service providers who are contracted to RaceShare in the course of dealing with you. Our contractors are obliged to keep your details securely, and use them only to fulfil the service they provide. If we wish to pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do so.

What is Personal Data?
Under the UK/EU’s General Data Protection Regulation:
Personal Data is defined as “any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”.

RaceShare does not collect or process special categories of personal data, or the data of minors.

Your Consent
By using the Site, you consent to us collecting and using your details in accordance with this Privacy Policy.
The information gathered pursuant to this Privacy Policy may be used by us and companies in the same group as us (i.e. companies which share the same ultimate parent company) as set out herein.
Please do not submit your personal information to us if you do not wish us to collect it. If you decide at any time that you no longer wish to be contacted by us, please notify us by email at the following address

  1. Information We Collect

1.1 When you use this Site we may collect details about you, such as:

  • Email addresses

  • Full Name

  • Address (Shipping/Billing)

  • Phone Numbers

  • Transaction information

  • User/Device ID/Internet Protocol Address

  • Anonymised behavioural data regarding the way users interact with our websites.

  • Information you provide when you enter prize draws, quizzes, competitions or answer surveys, such as information about your lifestyle including your interests and gambling habits.

1.2 Such details are collected in a number of ways: they can be obtained via the use of cookies (please see our Cookie Policy), or other tracking systems or when you register to purchase a particular product or service from us. We may also collect information you give us over the telephone or in written or other communications.

1.3 We use the information we collect from you for the following purposes:

  • to fulfil orders you have made for products or services;

  • to conduct market research, compile customer reviews and analysis;

  • to verify your identity;

  • to personalise your visits to the Site and develop the design and style of the Site to improve the services provided to you;

  • to inform you about the latest changes to the Site or products, services or promotional offers that you might find interesting;

  • to communicate with you or to deal with, and respond to you about a comment you have submitted;

  • to inform you if you have been successful in any Site competitions or promotions and;

  • to carry out statistical, technical and logistical analysis.

1.4 RaceShare will process – that means collect, store and use – the information you provide in a manner that is compatible with the UK/EU’s General Data Protection Regulation (GDPR). We will endeavour to keep your information accurate and up to date and not keep it for longer than is necessary. In some instances the law sets the length of time information has to be kept, but in most cases RaceShare will use its discretion to ensure that we do not keep records outside of our normal business requirements.

1.5 Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous security measures and procedures to minimise the risk of unauthorised access or disclosure.

1.6 You will not receive unsolicited marketing mail from us or trusted third parties unless you have agreed to this. However, RaceShare may email you occasionally with information about changes to the site, the racehorse ownership services available and horses you are currently or have been subscribed to in the past, where there is a legitimate interest to do so.

1.7 If you choose to unsubscribe from email contact by RaceShare or an associated third party, it may take a few days to remove your details from our list. This may mean you will receive an email before your details have been updated.

1.8 If we contact you via email, Telegram or SMS, you have the opportunity to decline to receive future email, Telegram and SMS messages from us.

2. Who Do We Share The Information We Collect With?

2.1 We will not sell, trade or rent or make available your personal information to others outside of DLF Holdings Limited. You may have given permission to be contacted by our trusted advertisers, partners, affiliates or other third parties with offers relating to their products, offers, services or promotions. If you subsequently decide you no longer wish to be contacted by our advertisers, partners, affiliates or other third parties, please notify us by email at the following address or unsubscribe on the email.

2.2 We compile anonymous statistics of user trends which we may make use of ourselves, or pass to our associated companies and/or selected partners.

2.3 We may disclose anonymised details about use of our web sites to other businesses e.g. to demonstrate patterns of use to advertisers and other business partners. The information we pass on will not include any personal information by which you may be identified.

2.4 We may forward your personal details to the Police or another regulatory body or government authority if we are asked to do so or wish to do so in order to comply with the law, an investigation of suspected illegal activities, or any suspected misuse of our website by you. Where it is lawful and necessary we may also monitor emails you send and receive.

2.5 We may transfer or assign any of the information described in this policy to third parties as a result of a sale, merger, consolidation, change of control, transfer of assets or reorganisation of our business.

3. Data Security

3.1 We have adopted measures to ensure that users' personal details are not misused, accidentally destroyed, lost or altered. Where information is transferred to a third party, that third party will be required to keep your personal details secure to the same standards we apply.

3.2 We endeavour to prevent unauthorised disclosures of your personal information by any approved suppliers that we work with. Notwithstanding, we are not responsible for any unauthorised disclosures or other breaches of security or for the actions of others if the information was passed to them with your permission or with the authority of anybody other than us or our associated companies.

3.3 Please be aware that if you disclose information on chat areas, forums or other public services it may be possible for other people to use this information. We are not responsible for the disclosure of any information you post in this way.

4. Retention and deletion

We will take reasonable steps to ensure the accuracy of the information we hold about you. We will not use your personal information unless it is (to the best of our knowledge) accurate and up to date.

If you believe your details are incorrect, you can update them on "My Account" or emailing us at:

We will not keep your personal information for longer than is necessary. Once it has been decided that the information is no longer needed, or you have enacted your right for erasure, it will be deleted in line with your rights under GDPR.

Information of individuals with active accounts will be retained for as long as the account is kept in use. Accounts that have not been used for over 2 years will be deemed as inactive, and thus, we will endeavour to delete the information after this period.

Data of individuals who have made a financial transaction will be kept for 6 years + 1 in line with HMRC Records Management and Retention and Disposal Policy.

5. Invoking your rights under GDPR

Under the UK/EU’s General Data Protection Regulation you have multiple rights, including the right to find out what information we hold for you, request that it be updated, object to it being processed, ask that it be deleted, or restrict its processing.

If you would like to exercise any of these, you can easily do so by contacting

6. Accessing Your Details

6.1 We will provide you with a summary of personal details that we hold on you upon your request, this could be subject to an administrative charge for requests deemed to be manifestly unfounded or excessive. To make a request, you should send an email to and it will be handled in line with the governing legislation.

6.2 You can also request that the personal details that we hold about you are removed from our system. However, this may mean that we can no longer provide you with the products or services that you wish to receive.

7. Cookies

We adhere to global cookie regulations and require your consent to process the types of cookies that are used by RaceShare and its selected third party vendors. The data you submit and its usage is documented in our Cookie Policy.

8. Responsibilities

RaceShare is responsible for ensuring that this notice is placed in front of potential users prior to RaceShare collecting/processing their personal data.

9. General
Nothing in this Privacy Policy shall restrict or exclude any liability that we have to any party which cannot be excluded by law. This Privacy Policy shall be governed by English law and the courts of England and Wales and shall have exclusive jurisdiction over any disputes arising in relation to this Privacy Policy and the Site.

10. Data Protection Registration
DLF Holdings Limited, trading as RaceShare, is a registered data controller under the UK/EU General Data Protection Regulation (GDPR) and is registered with the Information Commissioner's Office under the Data Protection Registration Number of ZB374260.

Last updated October 2022.